Founder: Dr. James Stanfield, Ed.D.

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The James Stanfield Company

Founder: Dr. James Stanfield, Ed.D.

Academic Studies

  • EDD Special Education/Instructional Design – USC
  • MA Educational Psychology – CSUN
  • BA Psychology – UCLA


Awarded Bureau of Health & Education Doctorial Fellowship in Mental Retardation (USC). Dissertation, “What Happens to the Retarded Child When He Grows Up?” selected as lead paper by The Journal of Exceptional Children and popularized in Psychology Today.

Awarded Federal Research Grants to develop “best practice” instructional models to teach students with moderate intellectual and developmental disabilities. Research findings currently practiced in schools throughout USA. Professor Of Special Education, Graduate Division, CSULA, before joining the private sector. In other words, unlike most publishers of materials for Special Education, James Stanfield has been there. He knows the curriculum for students with Intellectual and Developmental Disabilities, knows how they learn best, and knows what support materials teachers need to teach them.

Teaching/Research Experience

  • Classroom Teacher, L.A. City Schools, Students with  Mild/Moderate Intellectual and Developmental Disabilities
  • Professor of Special Education, Dept. of Intellectual and Developmental Disabilities, Graduate Division, CSULA
  • Project Director, The McDonald Ave Project federally funded  research program to test instructional design strategies for  students with Moderate Intellectual and Developmental  Disabilities.

After 12 years of classroom teaching, Dr. Stanfield left academia founded the James Stanfield Publishing Company to produce and distribute VideoModeling based instructional programs for special needs students; to teach as he teaches best, through visual media.

In the last 30 years the company has produced numerous Researched based DVD programs for K-12 Special & At-Risk students. Among our best sellers are: BeCOOL, the most widely used conflict resolution program in America; First Impressions, the first educational program to use VideoModeling as a featured instructional technique; LifeSmart, a “Life 101” series that teaches over 300 essential life/social skills; First Job Survival Skills, award winning series that illustrates essential job-social skills that employers consider necessary to get and keep a job; CIRCLES: Intimacy and Relationships, one of the most popular and widely used programs in Special Education. Teaches the relationship between levels of intimacy and appropriate social/sexual behavior; Life Horizons, physiological and social aspects of sexuality for special needs students; LifeFacts, six part  basic social/sexual curriculum with Teaching Illustrations; The Transitions Curriculum, adopted as core material by most transitional programs in America and Canada. Visit for a complete listing of Stanfield award winning DVD Programs.


In addition to classroom materials Dr. Stanfield and Company has also produced a number of important public awareness documentaries:


They Call Me Names
Topic: The stigma of the label “Retarded”

Topic: Post school adjustment

What Was I Supposed To Do?
Topic: Impact of special child on marriage and family

No Place Like Home
Topic: Community integration

People First
Topic: Self-advocacy

Hello Everybody
Topic: Mainstreaming program to introduce special kids to regular (K-6) kids

Child Sexual Abuse a Solution,
Topic: Considered The first sexual abuse prevention program to have demonstrated effectiveness for young children

A Matter of Incontinence
Topic: Overcoming obstacles to independence

Topic: Behavior Theory: Positive Reinforcement

Topic: Behavior Theory: Successive Approximations

Stop It! I Can’t.
Topic: Tourette’s Syndrome



  • Academy Award, Academy of Motion Picture Arts and Sciences
  • Special Recognition – American Association on Intellectual and Developmental Disabilities
  • CINDY – Information Film Producers of America
  • Numerous Festival awards including The International Film & TV Festival of New York
  • The 2010 Communicator Award


  • American Association on Intellectual and Developmental Disabilities
  • Council for Exceptional Children
  • Special Olympics
  • UCLA & USC Alumni
  • Earth Angles


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